At touch, Corporate Sustainability is not an add-on to our business; it is an essential driver of sustainable growth and long-term value creation. Our Corporate Sustainability program, positive touch, is inspired by a clear vision: to enhance the lives of people across Lebanon by leveraging innovation, technology, and responsible business practices.
Beyond compliance with ethical standards and legal frameworks, positive touch reflects touch’s commitment to creating meaningful, lasting impact. It enables us to act as a responsible corporate citizen and an active partner in the Lebanese community, contributing to economic resilience, social development, and environmental protection.
Built on a forward-looking and positive mindset, positive touch opens pathways for creativity, collaboration, and opportunity creation. Through strategic partnerships with NGOs, institutions, and social enterprises, the program supports the development of sustainable initiatives designed to deliver measurable social and environmental outcomes. These partnerships are not transactional; they are long-term collaborations that turn ideas into impactful projects.
By integrating sustainability across our operations, touch supports entrepreneurship, empowers communities, and promotes solutions that help protect and preserve the environment. From fostering innovation and creating opportunities for future generations, to advancing environmental responsibility, Positive touch reinforces our role in building a more sustainable and inclusive Lebanon.
Positive touch is structured around the below five core pillars that guide all initiatives.
